Creating a Company for Customers How to Build and Lead a Market-Driven Organization


214 pp. Spine bumped. Light edgewear. Some highlighter in text. Describes how your company can deliver more effectively by focusing everyone in the organization on winning customer loyalty and preference. ; 8vo 8" - 9" tall

Title: Creating a Company for Customers How to Build and Lead a Market-Driven Organization

Author Name: McDonald, Malcolm & Christopher, Martin & Knox, Simon & Payne, Adrian

Categories: Business,

Edition: First Edition

Publisher: Harlow, England, Pearson Education: 2001

Binding: Hardcover

Book Condition: Very Good in Very Good dust jacket

Seller ID: BUS0254

Keywords: BUSINESS Marketing